When it comes to finding keywords to rank for, we need to have the best tools in our arsenal to help us get the best results. While Google Keyword Planner is free and accessible to anyone, it’s usability is limited and the information you find it’s sometimes confusing.
In this article, I’ll review 3 powerful tools that you can use to find low competitive keywords: Ahrefs, LongTail Pro and KWFinder.
I’ll show you here how to use these tools to get the best results possible. The goal is to help you find keywords that have a lot of monthly searches on them, but still, they don’t have that much competition.
This simply means that big authority sites didn’t invest in ranking those keywords, and therefore, you have a great chance at winning them. With these tools, you can even find long-tail keyword phrases that no one have even considered.
While these tools aren’t free, except from some limited trial and limited results on the last one, you can be sure they are worth their money as they will make you generate lots of profit along the way.
1. Using Ahrefs to find low competitive keywords
Ahrefs is a very well-known toolset that is used for keyword research and SEO purposes. They pride themselves with having the largest database of live links. Their membership prices start from 99$ per month, with 7$ trials for 7 days.
As regarding the quality of it, even Brian Dean, the founder of Backlinko, backs them up by saying that they are number 1.
To use Ahrefs to find low competitive keywords, you’re going to look for a few key metrics:
- We want the monthly search volume at over 500.
- We want the keyword density to be under 30.
- We want that most of the top competitors to have a low DA.
These are the metrics that will help us find the best low competitive keywords. These keywords are going to serve us well when building a new niche site.
To use Ahrefs Keywords Research, you need to follow the next steps:
- Navigate to “Keyword Explorer” in the headings.
- Search for the keyword that you’re interested in.
- Navigate down to “also rank for,” then click on “view all.”
- Put 30 in the KD section and hit “apply.”
- Put 500 in the Volume section and hit “apply.”
- Now, you will get a very nice list of keywords with awesome metrics.
- Click on one that looks good and appeals to your niche.
- You will get a new page. Scroll down and look at the “SERP Overview” section. In this section, you will find the DR (Domain Rating) of your top competitors. See if the majority of these are under 35, which means you have low competition here. If there are above 35 that means there is too much competition for this particular keyword.
- If this is a good keyword, copy all the details in your Keyword Planner.
- Repeat the search with another keyword, until you find the one that is most suitable for you.
You will love using Ahrefs to find low competitive keywords this way. Is simple, intuitive and really useful. If you have the money to buy the membership for this tool, it’s totally worth it.
2. Using LongTail Pro to find low competitive keywords
LongTail Pro is a very powerful software that does keywords research. Any user can generate thousand of profitable long tail keywords in a matter of minutes, only using one root keyword to start from.
They brag about being the most effective tool in the market to do keyword research. You can try it for 7 days for free, and the cheapest membership plan is at 25$ per month if billed annually.
To get started, you need to download the LongTail Pro software and install it on your PC.
Once you open it, click the “Find Keywords” on the top left.
Click on the box called “Add seed keywords” and input the keywords you have related to your niche and industry. If you have more than one, the software will be much more accurate at giving you the best results possible, but it can work with one as well.
Repeat this as many times as you need it, and keep adding relevant keywords to the seed.
You can add filters to your keywords so you can make sure that you’re getting results that are worth your time and money. You can add filters for search volume, the length of the keyword phrase, and you can also include some top domains to see what is available to buy, if you’re interested at purchasing a domain as well.
When all the filters are added, simply click on “Generate keywords and fetch data”.
It can take the software a couple of minutes to give you the results, depending on how many keyword seeds you’re using and how many filters you’re applying. Wait for the magic to happen!
You might get a lot of results, but LongTail Pro makes it easy to order them and make them useful. For example, if you want the see the keywords with the longest phrases, you can click on “Number of words” and sort them out.
You can also sort the results based on competition and search volume. You can click on the filter option at the top to sort them.
You can filter the results by using a specific keyword. For example, you might want results that include the word “SEO” in them. You enter this keyword in the “Filter by keyword” box, and you’ll get only the results that contain this keyword.
When you find the keywords that are most useful for you and that you like them, you can see the Google results for those keywords. You can get useful information like Page Authority, Domain Authority, Page links, Juice links, age of site and more.
The point of using all this information is to find if the keyword phrase that you’re looking for have too much competition or not. If the first results come from high authority sites that have a lot of juicy links, that means it will be very hard to rank for the keywords.
LongTail Pro is fast and easy to use. Using this software, you can easily research keywords in a couple of minutes, and you get results that help you find the best of them. This tool will also help you keep track of your search engines rankings for keywords, right there in the software.
3. Using KWFinder to find low competitive keywords
KWFinder is a tool from Mangools that is focused on researching keywords. The interface is very intuitive and easy to use, and the membership plans start from $26 per month if billed annually.
Still, you can test this tool with a free account that has 5 lookups per day, 50 keyword suggestions per search and 100 backlinks per day. Pretty nice!
KWFinder helps you find the best long tail keywords that are easy to target and rank on. This means that they have high search volume and low competition. It’s much better than Google Keyword Planner, as it displays exact search volumes along with other amazing metrics that can’t be found there.
The data is displayed easily and visually, taking the complexity out of the process of looking for keywords. This tool is a great choice for bloggers, marketers and SEO experts as well.
To start searching for keywords, you can go to their website and create a free account. You can do a couple of test runs before purchasing memberships to get more unlocked.
You have a simple search box where you enter your keywords, select your language and your country and you’re good to go. The local specific searching is very useful for those that want to target local traffic.
If you have a list of keywords that you want to use, you can easily import a CSV file into KWFinder.
After you hit analyze, you get all the results in one single screen. You will get a lot of keywords results with valuable metrics like search volume, CPC and difficulty to rank on the left panel. On the right panel, you will see SERP results with important SEO metrics.
One of the most important metric to consider when you’re looking for a low competitive keyword phrase is the Keyword Difficulty score. This metric is specific to this tool and is based on things like Page Authority, Domain Authority, Social signals, External links and more.
KWFinder brags about having the most accurate difficulty score possible. The score goes from 0 to 100, and you want to find keywords that rank below 20. Anything above this has too much competition and would be hard to rank. Over 60 is impossible to rank.
Therefore you want to find keywords that are below 20 and have a high volume of searches. That means that the metric of monthly search volumes is your second most important metric to watch for.
Google SERP results will also help to check who ranks for those keywords and what are the metrics for those websites, including social shares, domain authority and the number of backlinks. These metrics help you determine if you have a chance at competing with it or not.
If you’re not happy with the metrics they provide, you can change them and personalize them by choosing from over 50 metrics. You choose the ones that you want to be displayed in the report.
Another great feature of this tool is the possibility of easily creating lists of keywords. You select the keywords you want, click the button “Add to list” and you’re done. Easy to manage and to organize your results.
This tool is very simple to use, and yet a very powerful asset in the arsenal of any webmaster that wants to find long tail keywords that are easy to rank for.
These tools are great to use, and there’s definitively one that fits any preference and any budget. While we couldn’t say that one is better than the other one, webmasters can use free trials to see which tool is better serving their needs.
Google Keyword Planner is limited in the information provided and it does require a lot of time to find what you need. While we don’t say that keyword research cannot be done using only Google’s tools, using a professional keyword research tool like any one of the above is making things easier and better.
These tools have been developed to help webmasters to discover hidden gems inside the search results. They have been simplified, to be easy to understand, while they offer better information on the keywords and the websites that rank on them.
When you start a niche site, you want to find profitable keywords that can be ranked without spending thousands of dollars on building backlinks. These tools are the key to find those keywords.
Having all this information at your disposal can be tempting, and you may want to go for a keyword phrase even if there are some big competitors. But please understand that ranking for more low competitive keywords is much better and far more productive and achievable than trying to rank for a highly competitive one.
Now it’s your turn. We want to know more about what tools you use and how you find your keywords. Tell us in the comments below what tools you use to find low competitive keywords and how you find your juicy niches.