2.When it comes to the nature of niche sites, it’s easy to get stale and have a stop of incoming traffic.
In this article, we’ll discuss why, when and how to scale up your niche site. This will help you increase the traffic you receive, and therefore the income you generate.
Why you should scale up?
Scaling up is necessary because you want to generate more money. Since your main content is fixed, you need to find better ways to give more content to the search engines.
If you don’t scale up, your niche site will hit a plateau and you won’t move forward from that point.
When you should scale up?
You should scale up when you want to generate more income from your niche site. Sometimes it’s more profitable to scale up existing niche sites than to create new ones.
You build on something that is already there and that is already generating organic traffic. You don’t start from scratch.
Scaling up your niche website is very productive and lucrative, giving you more income exponentially.
5 steps to scale up your niche site
1. Do more keyword research
To scale up your niche website, you need to find more keywords that you haven’t used. There are plenty of keywords in any niche, and using different ones to scale up is a great way to get more traffic growth.
Try to find interesting new keywords that have a lot of SEO traffic towards them. See this article I wrote about finding keywords for your niche site.
2. Find related keywords in your niche
Make sure that you don’t get stuck in your niche; it’s a good idea to find keywords that are related to your niche.
For example, if your niche is about the paleo diet, you can also use keywords from the niche that cover fitness training and running. People that eat healthily are usually interested in exercising as well.
This way you scale up your niche site beyond what your competitors do, and that’s a great advantage.
3. Create new contents
Now you need to create amazing content related to the keywords you find for your niche and related to your niche. Content is the most important part of this step, as it’ll be the one that increases your ranking.
Make sure that the content you write or the one that you buy for your niche is high-quality. Otherwise your scaling up efforts won’t be productive.
High-quality content will drive a new prospect of visitors that you never had before, and it’ll also make them stick around and read more.
Search engines will notice the fact your audience love the content, and they will rank you higher for those new keywords.
4. Rank your content
Creating the content and hit publish is the first step of the process. You also need to rank this new content that you have created.
By using the techniques we discussed in the article of how to create backlinks, make sure that you create a bunch of backlinks to your content.
You can also share the content on social media and online communities that are relevant to the niche you are.
As you already have content on your niche website and you already have an online reputation, it should be much easier to get noticed by the search engines.
5. Rinse and Repeat
This process can go on and on, as you can create endless articles regarding your niche or something related.
This scaling will become even more powerful with each new article that you create and promote.
The endless possibilities are what makes this process amazing. Some people think that after they hit the plateau with their niche sites, there’s nothing else they can do.
Scaling up your niche website will give you the advantage over your competition, and it’ll help you create more domain authority.
Scaling up is a very important part of increasing the income generated by niche websites.
This process is much easier to do and much more profitable than starting with a new niche site. And you scale it up on top of what you already have, so the growth is exponential.
Simply find new keywords around your niche or related to it, create awesome content around it and promote it online.
It’s like creating a new selling point for your niche site, where you can find people that otherwise, they couldn’t find you.
The new content will serve as a great pathway for new people to find your content, and thus your niche site and the products you’re promoting.