Your niche site is different from any other site on the internet. There’s plenty of websites that have the purpose of entertaining, promoting something, connecting people and even educate them.
A niche site is meant only to educate the buyer. That’s it. If you want to make sales with your niche site, you need to provide the most useful and accurate information possible.
If another website has better content than you, it’s probably going to attract that sale away from you. What you need to remind yourself is that people who land on your niche site are there because they are researching that specific niche.
They have the intention of researching it before finding your niche site. Now the question is, you're going to provide all the information they need to purchase it, or they're going to visit another website?
The answer is Yes, you’re going to offer them all they need.
I’ll show you how to create niche site content that will help convert your visitors and make them happy. These are the most common types of content used in niche websites.
They’re proved to be successful and to produce sales. You’re not limited to one of them, as you can use them together in any way you wish, as they’re all great.
Table of Contents
1. Review Article (aka Money Article)
This is the most important type of content because niche sites make money from this type of articles.
The reason for its popularity is that it works.
Review content helps buyers understand what product is better for them and how it’s better. Good review content is unbiased and presents honest opinions about the product’s pros and cons.
This type of content can also include reviews from customers and present what other people that have used the product or service are saying.
The type of review content that works is honest, as I said. Reviews that are meant to present only the bright side of things, with the sole purpose of selling those products, are viewed as fake and untrustful.
That’s why reviewing multiple products is a good choice here as well. You want to put yourself in your buyers' shoes and imagine what kind of reviews you would want to find.
When people search online, they are usually putting “honest” in front of “reviews.” What would you do with a dishonest review anyway?
When creating review content, put your visitors first. Make sure the information you’re providing is accurate, and it doesn’t try to hide some faults in the product.
Let’s explore the different ways in which you can write review posts.
Roundup Review Article
This is the type of review post that showcases the best product or service for a specific need. It contains 5-10 brief reviews of specific products. People want to find the best product there is to satisfy their needs. The average length of this type of articles is 2000-4000 words depending on what types of product you’re reviewing.
Example: Best Video Editing Laptops of 2019
Single Product Review Article
This type of review content is made to review one single product or service. People want to know all the details about one product or service before purchasing. So you should write a single product review when there is a minimum search volume of 300/month. The average length of this type of articles is 1000-1500 words.
Example: MacBook Pro with Touch Bar (13-inch, mid-2018) review
Product Comparison Review Article
This type of review content is made to compare different product and services to help visitors determine what’s best for them. Sometimes buyers need to see multiple choices compared to understand better what they need to buy. The average length of this type of articles is 1500-2000 words.
Example: Microsoft Surface Laptop 2 vs. Dell XPS 13: Which Should You Buy?
2. Supporting Article
These articles are needed for SEO purpose, for interlinking, to build backlinks, to create the authority of your niche site and more.
You write all the information you can find and consider valuable about the products that you're promoting in your niche site.
While the official vendors of that product already offer that information, it’s probably very hard to find everything arranged together.
After all, on those official websites, they have to use copywriting text that’s usually smaller, and they have different pages that give the information you want to find. However, maybe buyers want to find all they need on one page.
You can write Everything about their size, how to use it, how long is the warranty, and how to deposit it safely, etc. on your niche site. People are looking to find all the information they need before making their buying decision. Here are some different types of supporting article you can use in your niche site:
Informational post:
What’s this?
This type of article provides information regarding the niche you are covering.
Why people need this?
Because people need general information about that niche.
Length: 1000-2000 words.
Example: Laptop buying tips, Camera maintenance tips.
How to post:
What’s this?
These are articles that present things in a “How-to” manner.
Why people need this?
This type of information is needed because people want to learn how to do specific things by themselves step by step.
Length: 1000-2000 words.
Examples: How to transfer files from a PC to a Macbook.
List post:
What’s this?
This is a type of article that contains a list on it.
Why people need this?
People need this type of information to find out more about that product or service.
Length: 1000-2000 words.
Example: 10 things you should know before buying a Car.
Question post:
What’s this?
This type of article is based on answering a question that most customers have.
Why people need this?
People need to find answers to their questions before purchasing something.
Length: 1000-2000 words.
Example: Can Macbook Pro run Fortnite?
Note: Your content needs to be easy to understand
No matter what kind of content you are going to display on your niche site, one thing is common. The content needs to be easy to understand, yet be very informational.
You see, many companies adopt a unique approach to display their products. While that is something artistic and it looks nice, it’s sometimes very hard to understand what’s the product about and what is good for.
Some of these people are going to land on your niche site, looking for a review or information that's easy to understand. It’s your chance to serve them with what they need.
There’s no need to be too technical and certainly no need to be artistic about it. This product is good for this, it can be used this way, and this is how much it costs. It’s crazy how rare we see things so simply displayed.
While products sell a feeling and not a product, you can’t get a feeling without understanding what the product or service does.
Also, trimmed information can be found anywhere about that product or service. People that land on niche websites are looking for more, in a simpler way. So make sure you’re offering it to them.
Conclusion
There are different types of content that you can use for your niche website, and they all revolve around serving your visitors with useful information.
The niche website that has the best information displayed most comprehensively wins, and that’s how you score sales with it.
Always remember the purpose of your niche site. It’s not there to entertain and is not there to showcase your images. A niche website is created to make money by promoting a product or a service.
Of course, you need to earn those commissions, and the way your website will earn them is through the valuable and beautifully displayed contents.
Put your visitors first, and you’ll have the right mindset to create awesome pages that will inform them without sugar-coating anything. Sugar-coating doesn’t get you anywhere in business, unless you sell donuts.
Be fair and be honest within your content, and people will respect and appreciate your honesty. Present multiple products, so people that come from different economic backgrounds can have something to choose from. Tell them the good side, but also the things that they might not like.
If at the end of the day, you create a niche website that would convince you to buy that product or service, I think you can safely say that you’ve created something that is going to be successful.
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