WordPress is one of the best Content Management Systems (CMS) out there. It’s easy to use, customizable, fast and secure, and that makes it a very awesome platform to launch niche sites.
This CMS is constantly updated to ensure that all users get the best and most secure experience. According to W3techs, WordPress has 58.55% of the CMS market share.
It’s the most popular platform for a reason: it’s amazing!
Around 75,000,000 websites are using WordPress right now. If you want to become the next one, keep reading this article and find out how to setup your first WordPress niche site.
1. Buy domain and hosting
Nothing can’t be done without having a domain name, and if you care about your business you want to find a domain name that is brandable.
Brandable domain names are simply domains that can be branded. That’s a fancy way of saying that the audience will remember the name of the website.
Let’s say that I want to create a niche website about the best hosting reviews. The general advise in the past was to use domain names around your keyword, like www.besthostingreviews.com.
Now we know that Google doesn’t like it anymore, because the audiences didn’t like it either. It’s not something that you will remember.
But if you get a domain like www.HostingGeek.com, now you got something that has a keyword around your niche but that is also brandable. People can remember HostingGeek, and they will come back later to check that information again.
Niche website needs to look like authority websites these days. Having a website that solely made around some keywords is not effective anymore, and the lack of engagement that it gets from visitors make Google derank it.
A brandable domain name allows you to create a brand around your niche site. You can create social media pages, you can create an awesome logo to go with it and everything you need to have to matter.
Branding is essential! When I say 3 lines on snickers, you know what brand I am talking about. That’s the same when I mention the bitten apple or the A to the Z line.
You want people to remember you, and to see you as a brand, not as some sketchy attempt to get their sales. And that starts with having a brandable domain name.
2. Install WordPress
Installing WordPress is fairly easy nowadays, as most hosting companies offer Cpanel that has Softaculous installed on them. That means you can easily install WordPress or any other CMS from the Cpanel interface.
All you have to do is login to your Cpanel account using the credentials that your hosting company provided, navigate towards Softaculous part and press on WordPress.
After submitting all the information necessary, like the domain name where you are going to install the CMS, the admin username and password, you’ll have a fresh WordPress niche site in a couple of minutes.
3. Install the theme and necessary plugins
After you install WordPress, you need to install the theme you selected for it and the necessary plugins. The theme could be premium or free, they all install from the Theme interface from the WordPress admin panel.
The usual plugins that are used for niche website are for caching, SEO, security and other features you might need. See the article we wrote about important WordPress plugins to find out more.
You can also check the list with the most popular plugins that you can use. While having plugins is awesome, try to stick with the essentials.
Plugins consume resources, and therefore you wouldn’t want to have too many plugins. They will slow down your website.
4. Delete sample pages and posts
When you install WordPress, you’ll have some sample pages, posts, and comments on your website, to see how the text will look.
Make sure that you delete these as soon as possible. You don’t want to look like a newbie with sample pages on your niche website.
5. Create pages: Home, Blog, About, Content
Now is the time to create the content for your niche site. Create the homepage and customize it the way you like it. Most niche sites use a static page for homepage instead of displaying the latest blog posts.
The homepage is important because that will be the most visited page on your website. Having a great homepage will allow you to generate a lot of sales.
Create the categories and tags that you are going to use for your articles. Make sure that they are different keywords, as it is not relevant or helpful to have the same keywords on categories and tags as well.
Having an About page that is really professional and well-designed will give your visitors a feeling of trust. Oftentimes people are looking to see who is the person behind the website because that allows them to identify with them on a personal level.
Not having an About page will make people feel that your website is not trustworthy and it’s only there to create sales.
Now it’s also the time to create the contents that you need on your niche site. Even if we talk about review articles or comparison tables, make sure that you create amazing content that will attract people and generate sales.
Having legal pages is very important for any website. First of all, you show your visitors that the website they are on it is legal, and it’s made with professionalism.
And also, websites are also obligated by law to have these kinds of pages. Since you are not going to collect people’s data and sell anything directly, you don’t need more than usual templates you can find on the internet.
There are a lot of websites that help you generate your legal pages for free. The idea is just to have them because that’s important.
7. Write new posts
Congratulation for making it this far. You have your very own niche website that is ready to be launched and attract customers.
Now you can start thinking about the articles you are going to publish on your niche site. Articles on niche sites have more of a complementary role than actually selling the stuff.
Your pages are the ones that should have the important information that produces sales. Articles are used to get more SEO traffic and attract more eyes towards your niche site.
Read the article on how to find content ideas for your niche site to find some awesome ways that you can use to get article ideas. the article can help you generate contents without ever stopping.
After your niche site is launched and you do other businesses as well, you can make a goal to generate at least 2 new articles per month for your niche site. That will ensure constant growth that will bring you major benefits.
8. Learn more about WordPress
If you want to learn more about WordPress, there are plenty of guides that you can find online. We recommend WPbeginner, which is the biggest authority site with WordPress tutorials.
There you can find tutorials like:
- 7 Best WordPress Backup Plugins Compared (Pros and Cons)
- How to Fix the Error Establishing a Database Connection in WordPress
- Why You Need a CDN for your WordPress Blog? [Infographic]
WordPress is one of the best choices for your niche site. It’s easy to install, easy to learn, and you can customize it the way you like it.
If you use a security plugin like All In One WP Security, which I totally recommend, you’ll also have one of the securest website possible.
What’s also great about it is the fact that the process of launching another WordPress website gets easier each time you do. Once you do it the first time, it’s much easier to do the same things when you will start another niche website.
And if you have multiple websites, you can even manage them from one place with tools like Jetpack, ManageWP, and InfiniteWP.
Follow the steps I mentioned above if this was the first time you installed WordPress. When you’re done, you’ll have your first WordPress niche site that is ready to start making some sales.