No SEO guide doesn’t mention the importance of content. We all know that content is very important, but why?
Today I’m going to share the reasons behind the importance of the text you’re putting on your niche website. It goes way beyond what you might expect.
If you have high-quality text on your website, you get good reactions from your audience and you generate a lot of sales. If the content you have is low-quality, people will leave your website fast and Google will derank you.
Why we need quality content:
1. Content is always king
Content is the most important part of your website. It can make the difference between having a lot of conversions or not.
This won’t change in the near future. Even more now, when algorithms are taking into consideration if the visitors like your content or not.
The text has the power to sell, and that was true since the first ads appeared in newspapers. Compelling words are the secret of a great niche website.
Sure, having a lot of information, and knowing what you talk about is the foundation. But that is not everything you need. You can still have a lot of information and talk about it in a boring way, thus making your visitors leave your site.
Having high-quality content is the most important part of your niche websites. This is the only tool you have at your disposal to attract organic traffic and to make them convert.
Great content gets a lot of shares on social media as well, generating even more buzz around your website. People love to share great pages with their friends and families.
Even if you don’t get a direct SEO benefit, you still get traffic from those shares, and that translates into more conversions.
High-quality content will make people engage with your website. That means they will spend more time reading your website, and they will pay attention to your call-to-action buttons.
Having engagement is very important for a niche website because otherwise, we can’t convert visitors into buying customers. This will also mean that they will leave comments on your articles, will press the share buttons and all-around increase your site’s popularity.
Great content generates a lot of mentions in the online world. When someone is writing a piece of content that is related to your topic, they’re looking to link out to relevant resources.
The long-term effect of having amazing content on your website is the fact that it generates a lot of backlinks. And these backlinks are the ones that matter the most to Google.
5. Low bounce rate
Bounce rate is, according to the definition, the percentage of visitors to a particular website who navigate away from the site after viewing only one page. Bounce rate is a very important metric for Google’s algorithm, as it shows them which websites are good and which ones are bad.
When you have a high bounce rate, that tells search engines that your content is not good, and that makes people navigate away from your page very quickly. This is the type of websites that get deranked into the oblivion.
High-quality content will make people stay on your website and navigate on more pages, thus giving you a low bounce rate. That will increase rating, which will only translate to even more visitors coming to your pages.
6. High ranking for low competitive keywords
When you write naturally, and you have really good content, is very easy to rank for low competitive keywords. While other people include keywords in a robotic way, you’ll have natural occurring keywords that will attract the attention of search engines.
Algorithms have become better at “reading” the content you have, so they display only the best results possible. They favor high-quality content; therefore, you’ll have better rankings at many keywords.
You don’t even have to worry that much about keyword density or how many keywords you use. Writing high-quality content does the job at providing natural occurring phrases that will bring a lot of search juice.
7. Build trust
When you have great content on your niche site, people will trust you more. As you build a better relationship with your audience, you will have a much easier time producing sales.
People love to read websites they can trust, and that is one of the most important things you want to have. Having low-quality content will make people think that you are an amateur, and that will make them doubt your expertise.
You can’t do business with someone you don’t trust, and that is also true for niche websites. Only amazing content can make you a trustworthy voice regarding the niche you cover.
After building trust and providing the audience with great valuable content, you start to build authority. Building authority is something very powerful and important for your niche site.
Authority means that not only people will trust you, but other webmasters will trust your expertise as well. You’ll get backlinks, higher rankings, and more traffic as time goes by.
9. High conversion rate
High-quality content means more than arranging pretty words. It also means providing good information to your audience, so their problems are solved.
If you have great content, that means people will find the pieces of information they’re looking for.
You’re giving them everything they need to make an informed decision about that particular product or service.
And that will create a lot of conversions on your niche website. If people find what they’re looking for, and you display the information attractively and professionally, the sale is almost guaranteed.
After all, they came to your niche site to buy that product. You just seal the deal with great information that is displayed beautifully.
10. Google penalty-free
Life is beautiful when you don’t get penalized by Google! We talk about many things that influence the success of a website, but we must not forget the most important part: longevity.
People that use blackhat methods to get boosts of rank get caught at some point and their websites get removed from Google. By having great content, you enjoy being long enough in Google searches to create a very impressive ranking.
As algorithms will get smarter and smarter, there is no doubt that low-quality content will be squashed even faster than it is now, and the ones that will thrive will be the ones that deposited the effort to create something amazing on their websites.
Content is king and will forever be. Depositing the effort to create amazing content or paying big for it are the only ways to create successful niche websites.
With all the metrics that detect how well your visitors enjoyed your content and with algorithms that can “read” the content you have, it’s even clearer that high-quality content is the only type of content that Google wants in their search engine.
Make sure that your niche site has it and you’ll earn a lot from it. Trying to go cheap and fast with garbage content will only affect your ranks and your sales.