Writing contents for the conversion is a very important part of a niche site. You want your content to produce good results and to make your visitors referred customers.
If you don’t use any proper techniques to make your text attractive, will make your niche website unproductive and will make visitors leave without taking any actions further.
In this article, I’m going to share all the tips regarding writing contents that truly converts. All these steps are easy to apply, and they guarantee results.
You want to read them and apply them as soon as possible, to make your niche site a converting machine.
Table of Contents
Importance of quality content
Quality content is very important from two points.
First of all, you have the human part of the context. High-quality content has the best chances to make your visitors clients. Everything you put on your niche site is a sales pitch (sort of).
This means that every text you have on your website has the potential to sell the products you’re promoting. A very effective tactic for niche websites is to provide amazing content.
You see, text written in 10 seconds with no substance behind it is everywhere, and people feel when the intent behind that text is only to sell. It’s like going to a car dealership and seeing that the vendor there is just trying to give you the most expensive deal, without taking into consideration your needs.
As people will feel these things, they will leave form your website in no time. We live in a society where people are bombarded with ads and sales pitches, from the moment we open our inbox to the moments we check on social media how our friends are doing.
You cannot succeed anymore without having great content on your website. You simply can’t. The era where you could just slap some lazy text with the proper keywords and drive some sales is dead and gone.
And now we get to the second point of the importance of having great content. That era is dead and gone because search algorithms now take into account how much people love your content.
Thinks like how much time visitors spend on your pages, how many pages they visit before leaving, how many times they share your content and if they come back or not, represents some of the things Google take into account to rank your website.
Great content will give you great ratings, while awful content will make your website rank dropped within no time.
Tips for writing content for conversion
When we talk about content that converts, there are a couple of tips that you need to take into account when you write.
1. Write for buyers, not Google
Since Google is now taking into big consideration how well we write for buyers, I think now it’s the time for all webmasters to prioritize this as well. Strategies like focusing on keywords while providing awful content do not work anymore.
If you write for your buyers, you’ll create a website that has great content, content that is designed for them. If they are happy with what they find on your niche site, Google will see this and rank your website well.
Not to mention that finding content they want and need will make visitors convert much better.
2. Use clickable headline
The headlines are your ads. If they are clickable and if they make the visitors curious, you’re much more likely to have more traffic to your website and therefore, more conversions.
Boring headlines make you lose traffic and that, in turn, will make your website lose a lot of sales.
3. Visually amazing
Your niche site must look amazing. From the overall design of your website to the images you use inside your articles, making your site look amazing will give you the best conversion possible.
Boring designs that look ugly will only turn your visitors off, making them less likely to convert into buyers.
4. No sales pitch
Like I said before, we are bombarded with sales pitches and ads. So much so that we’re sick and tired of them.
Even more, people that land on niche sites land there looking for opinions that don’t come from those that sell the product or service.
Having a sales pitch inside your content will only turn away your visitors, making them believe your website is just another one trying to take their money.
5. Empathize with your readers
Most products or services are a solution to a problem. Understanding this and empathizing with your readers will make your content much greater at converting.
We said earlier about going to a car dealership and wanting to buy a car. If the vendor there listens to your problems and understand your needs, will provide a better solution for you.
And they will also make you feel like you matter, not like you’re just another money opportunity for them. Empathy is a necessary trait for conversions.
6. Make them feel they need it
Sometimes, great products or services are those that provide a solution to need clients didn’t even know they had.
There are cases when the product is revolutionary in some way, and you need to showcase to your visitors why they need it.
Show them how their lives are going to be better and how many things will change in a good way, and that will entice them to buy it.
7. Include downsides
Nothing in this world is perfect, and your visitors know it as well. Trying to paint a perfect picture on your niche site will only make you look like a liar.
Include downsides in your niche website, and that will prepare visitors about the reality of buying that product or service. This isn’t a bad thing.
Some fear that downsides make people run away from a product, but it’s not the case at all. If you buy a family car, you don’t expect it to be the fastest car in the world.
In fact, you wouldn’t want it to be the fastest car in the world since you want it for your family. Therefore, the downside of not being the fastest car is something that attracts you.
People always try to find a deal for their needs and budget, and they’re willing to accept the downsides that don’t bother them. But they need to see the information clear to make an informed decision.
8. Easy to read and engaging
Text that is easy to read has more potential to convert visitors. Making communication too complicated and using very technical terms will make people leave your website.
You should write content in a very personal way like you’re communicating with a friend. This way, you can be sure that you engage your visitors and make them become customers.
9. Avoid grammatical and spelling mistakes
This is a no brainer, but grammatical and spelling mistakes make people think that your website is unprofessional and they’ll leave fast. Make sure that your content doesn’t have errors in it.
Use tools like Grammarly to check your spelling before publishing the content.
10. Answer their questions
With every product and service, there are a lot of questions that customers have regarding the usability of it and some potential problems. Use your content to address those questions and answer them.
This will attract the right people towards your website, and it’ll also help your website convert much better. Clients that have all the information they need are much more inclined to make a purchase.
11. Make the text well formatted
The text must be arranged well to be easy to read and attractive. Make sure you use short paragraphs, as research proved that they are more attractive for the visitors.
You shouldn’t use more than 3 sentences in one paragraph. Furthermore, make sure that the font size is big enough to make the reading easy.
Using subheadings, bold text, italic text, and lists will help you make your content more attractive and easily scannable.
12. Use a responsive theme
Responsive themes are a must these days. Besides the fact that Google takes into account your theme’s responsiveness for ranking, it’s also necessary for all the mobile and tablet traffic we have.
Worldwide, more than 50% of the total traffic comes from mobile devices and tablets. By not having a responsive theme, you miss out on a lot of opportunities, as people will leave fast if the website isn’t looking good on their device.
13. Use call to action buttons
Call to action buttons are used to entice people to take action. Even if you invite them to buy a product, check a discount or submit their emails for a free ebook, call to action buttons are the cherry on the top of the cake of conversions.
Buttons also have a psychological attraction for people; that’s why they are always used for ads and marketing.
Using background colors that pop up for the buttons, like red and blue, also guarantees better results with them.
14. Use links on texts and images
Links help your visitors find more information about the things that interest them. Having a lot of well-placed links will make sure that your visitors will get all the details they want.
Links also make your content look more appealing and attractive for your visitors, increasing the chances that your niche website will generate sales.
15. Use a comparison table for products reviews
Comparison tables are a cool way to display multiple reviews of products, with easy to find advantages and details. These tables are a great way to help your visitors find the information they need easily.
People love to see these tables, and that increases the chances for them to become buying customers. Having cool designs and easy to understand the text in them is also a necessary thing for making them attractive.
Use them whenever you can, and study your competition to make sure that your comparison tables are better and have more information on them. They are so effective that some niche websites are based only on tables of comparison.
This is great also because it gives your visitors multiple choices to choose from. That increase the chances that they will find something that they want to purchase.
When it comes to the content you have on your website, having it optimized for conversions is essential for running a very successful niche site.
If you follow the tips provided in this article, you’re guaranteed to produce content that’ll amaze your visitors and will transform them into buying customers.