Best “products” review type article is a great type of content that works very well for niche websites. People love to see multiple choices that they have and to find out which solution is the best.
These articles are highly informational and help clients see clearly which product is the best for them. As you don’t have to limit the products you present to only one, you have better chances of creating sales with your niche website.
Writing a high-quality round-up review article is very important as niche website owners make most of their money from this type of content. So, today I’ll show you how you can easily write these type of articles step by step. Here goes the methods:
1. Select top5/10 products
First, search your keywords in Google. Open all first page results in a new tab, and if necessary, go to the second page as well. Check all the top product lists you can find, and put them in a spreadsheet.
Combine and merge them, and select the best 10 to 15 products. Check all the products on Amazon, and see if they have bad reviews, a price too low or too high. Remove the products that have one of these things.
Arrange the remaining list of products according to the price, reviews, popularity, and features they have. Now you have a good list to work with!
2. Write an engaging intro to hook the readers
Write an engaging intro that will showcase the readers what they are about to find in your list. Mention the fact that your list was curated to provide them the best products possible.
You have a couple of seconds to retain your reader's attention before leaving your website; therefore the intro is very important. Make it catchy and compelling.
Think about all the things that you would want to find on the best products review type of article, and present those things to the reader.
3. Create a comparison table
Comparison tables are a great way to easily showcase the main features that all products have, alongside with their prices.
This table will help people easily scan through the information and find the most attractive product for them.
4. Review the top 10 products
Start to write the review for the top 10 products of your niche. Use the examples you have found from other competitor niche sites to draw some inspiration.
Make sure that your reviews are more in-depth and provide more information than all your competitors. In the review section, the buyers want to find all the relevant information regarding the product they want to buy.
Present the pros and cons of each product, and try to keep it as unbiased as possible. This way, the visitors will trust your opinion and will make an informed decision regarding what to buy.
Remember that your role is to aid the visitors to choose the best products for them. Write with the sole intention of helping them make that decision.
5. Value section
A value section is important because this is where you provide more information that will help the buyer choose the best product.
You’ll educate your readers on what to consider before buying the best product, how to buy the product, and even how to use it.
i. Things to consider before buying the best “product”
Here you need to write all the things the buyers need to consider before buying the product. Make them consider all their needs and how the product is going to fulfill them.
It’s also very important to make the visitor think about their budget, as you wouldn’t want a person to go over their budget and your website in the process. Advise people on making educated decisions that’ll do them good in life, and they will be very happy and grateful for it.
ii. “Product” buying guide
While buying doesn’t sound complicated, it doesn’t hurt to include these instructions for your visitors.
It might be the first time they purchase that product, and therefore a presentation on how that experience will be is a great deal for them.
iii. How to choose this type of product
Help your visitors make informed decisions regarding that product. Tell them what the most important factors to take into consideration when purchasing that type of product are.
iv. What are the advantages/benefits of this type of product?
Like we mentioned before, make sure that you include the pros and cons of your product. Transparency is one of the most appreciated traits of a salesman, therefore being honest about the possible downsides is a great way to make people trust your opinion.
Also, the cons are not necessarily something that kills a sale. When people need to buy a product, they are looking to get downsides that don’t bother them.
For example, someone that is looking to buy a very cheap printer, wouldn’t mind that it’s slower at printing. And someone that wants a fast printer doesn’t mind that it’s more expensive.
Presenting all the pros and cons help visitors make the best decision for them, and that’s a win-win situation.
v. What’s the best way to use this product?
All the products have some instructions that need to be respected to use it properly and not injure yourself. Present these instructions to your visitors, with tips around how to use the product most efficiently.
If the product is in the health niche, present all the prerequisites required before using it.
That might also involve consulting a doctor so that specific product doesn’t have side effects with their health condition or another product.
Announce the clear winner of the roundup and describe in brief why and how it’s best for you. Present all the details regarding why you picked that product as a winner, and how it’s the best decision possible.
This doesn’t have to be too long, but it has to be compelling enough so that it will seal the deal.
To write a very efficient best product review article, you can follow the format below:
Tips for writing round-up product reviews
i. Use or buy at least 2 or 3 products
This is one of the easiest ways to write a round-up product review, but it takes some money to get the products. If you’re promoting digital products, there might be a way to access a review copy from the author, so make sure you contact the author before buying it yourself.
This process is pretty straight-forward: you buy the products, and you review them on your article with pictures and videos if you want. While this might imply making an investment, these type of reviews works well because they make the visitors trust your expertise, as being a client yourself.
ii. Read competitors review
Another way to gather the information you need to write this type of article is to research your competitors that already did a review. I suggest picking at least top 5 that you can find and study them, as you can miss out on a lot of information if you only focus on one or two.
This takes more time to do the research, but it doesn’t cost any money. It also helps you create a better niche site because studying your competitors will help you come up with ideas about what you can do better than them.
iii. Read Amazon reviews
Amazon reviews are a great source of information about the products. These reviews come from people that have no sponsorship alluring them to be overly-positive about the product.
You will find all the real pros and cons on Amazon, from people that have used the product and know what they’re talking about. Some reviews even have pictures that showcase the truth in that situation.
Take a healthy amount of reviews into consideration. Read the top 5 positive reviews and the top 5 negative reviews regarding that product. That should give you enough insight to write a very compelling and useful article.
iv. Watch Youtube videos
Youtube is that place where people go to find how to use things more often than they go to read it somewhere. The reason for it is because videos are very helpful in showcasing the steps in a practical way.
You can find Youtube videos about any product and how to use them, also honest reviews from people that aren’t sponsored by those companies. While you should watch famous videos, keep in mind to check out some videos that don’t have tons of views as well.
Sometimes, you can find more honest reviews from people that aren’t that famous. Reading out their comments can also be a great indicator if the reviews are accurate or not, as people don’t shy away from pointing out flaws like this.
Writing the best “products” review type article can be confusing if you’re just starting out. But I tried to make the process simple and provided step by step instructions on how to do it.
You can be sure that following these steps will give you an amazing article that your audience will love. These articles work great because they really show people what are the advantages and disadvantages of multiple products.
Also, having multiple options eliminate the risk of looking sponsored by a company. People want to find honest reviews from websites that are not endorsed by any of the big brands.
Be as informative as possible and keep a neutral side on your article. Write as you would write to your best friend that is looking to buy that product and doesn’t know what to choose.
If the visitors feel that you have their best intentions in mind, they’ll trust you more, and you’ll have more chances at converting them into buying customers.