It’s very easy to see why a lot of people are making money off social media. Platforms like Facebook reach billions of people every single day. It’s not unusual for content placed on social media to get shared millions of times.
Even if your immediate social circle is not all that big, don’t be surprised if the content that you post on your wall as a public post gains traction and reaches millions of eyeballs.
This pretty much applies across the board. It works on Facebook, Twitter, Pinterest, Instagram, and other social media platforms. You can make money off your accounts on social media.
Follow the steps below and apply them to your social media accounts. Regardless of whether you have a Facebook, Twitter, Instagram or Pinterest account, these tips will work.
Step #1: Pick a winning niche
Pick a niche of content that earns a lot of money. You can determine this by looking at keywords related to that niche and researching them on Google Adwords using its Google Keyword Planner Tool. If you notice that the keywords related to the niche you are interested in gets several dollars per click, you should focus on that niche.
Make sure you have a minimum threshold like $2.50 or $5 per click. The key is to set a floor for the amount of money.
Step #2: Make sure your target niche already has an audience on your platform
If you’re on Twitter, enter keywords related to the niche you're thinking of promoting. If there are a lot of hashtags and accounts tweeting about those keywords, there’s good demand on Twitter. Do the same on Facebook and other social media platforms.
Step #3: Eliminate niches that do not have much social media traction
When running your keywords on Twitter, Facebook, Instagram, and other platforms, eliminate niches that have keywords that are not already visible on those platforms. This means that they don’t have a large enough existing audience. You should also check for any possible hashtags that are related to your target niche. The more hashtags the better.
Step #4: Find active accounts targeting your niche’s keywords
Run keyword searches on the social media platform you’re thinking of promoting on. Look for accounts that are already promoting your niche. These are accounts that talk exclusively about your niche.
Take a look at how many followers they have. Follow only accounts that have a large following and are exclusively dedicated to your target niche.
Step #5: Reverse engineer the most successful profiles in your niche
Once you’ve identified key accounts in your target niche, copy them. Reverse engineer the following:
Step #6: Find high quality blogs that talk about your target niche
Find blogs that are specific to your niche and look for their most popular content on social media. Look at the engagement levels of this content. You can tell if a piece of content has a lot of Facebook likes, shares, as well as retweets. It also helps if the post or content has a lot of comments. Select only the most popular pieces of content on social media.
If you have the time and resources, you might also check for blog content popularity by looking at how many backlinks the post has. The more posts, the better. However, you shouldn’t add the post to your curated content list if it doesn’t show other signs of popularity like comments and social signals.
Step #7: Curate your niche’s most popular content on your accounts
After you’ve created your own brand's account on social media platforms, share popular third-party content involving your niche. This is not content that you yourself created. Make sure you don’t just copy and paste this content. You have to add some value like custom comments or even added graphics.
Step #8: Target the right hashtags for your content
Every piece of content you share on social media platforms must have some sort of hashtag. Include more than one. Also, alternate between different hashtags that are specifically related to your target niche since you wouldn’t know which ones best fit your niche or deliver the most traffic when you first start.
Step #9: Start a blog and fill it with reverse engineered content
Reverse engineer the most popular content in your niche. Come up with your own version. You can improve on existing content by ‘upgrading’ it using the following methods:
Step #10: Share your reverse engineered content on your social media accounts
At this point, you’re sharing curated content and you’re targeting different hashtags. You’ll start to attract a lot of followers for your account. Alternate third-party posts with posts from your own blog. This generates direct traffic to your blog.
If you already have ‘influential followers,’ send them direct messages with your latest posts.
Step #11: Engage with your account followers
On all your social media accounts, ask your followers for their feedback, suggestions and questions. Gather consumer intelligence and find better third-party content to share with your audience members. Listen to your followers and give them what they are looking for.
Step #12: Look at your stats and figure out what works
Check out your stats. You will see which of your blog posts get a lot of traffic from social media accounts. Pay attention to the most popular pieces of content.
Try to guess why these pieces of original (reverse engineered) content are getting so much love from the Internet.
Step #13: Create more winning content
Once you’ve identified a content that gets a lot of traction from social media, write more of these. This means you just reverse engineer third-party content that talks about those topics and come up with your own version. Tweak your versions. Maybe there is a specific version that gets a lot more traffic than others. Don’t just blindly make your own version.
Step #14: Repeat the process above to grow your following
When niche-specific audiences are happy with your content, they usually would share your materials. This would attract the eyeballs of people in their social circles who are also interested in your niche. If you keep this up, you will attract more followers.
Step #15: Automate the process above by using a social media auto-publisher
You can manually do all of the steps above, but it takes a lot of time, effort and energy. You can make things easier on yourself and run things on autopilot by using an auto-publisher.
An auto-publisher is a piece of software that sends out tweets, or Facebook posts, or Instagram posts, and other social media content on a wide range of platforms based on a schedule.
You feed your content into the software once, and then set the schedule. It’ll then publish to your accounts on an automated basis. You don't have to actively manage or babysit your accounts because it’ll start pumping traffic to your blog from social media platforms.
Step #16: Get better results by engaging with your followers and researching more niche traffic sources
Using the auto-publishing system above, your blog can get quite a bit of traffic. But, if you want to take things to the next level, engage with your social media account followers and ask them what other social media platforms they use.
They will tell you which Facebook Groups, Facebook Pages, and other areas they’re on. Get on those places and engage with your target audience members to draw people back to your social media accounts.
Step #17: Post exclusive content on your social media accounts
From time to time, make sure you post content that is specific to the particular social media channel your account is on. For example, if you’re on YouTube, post a video specific to your YouTube channel from time to time. The same goes with Twitter, Facebook and Instagram.
By following the step by step process above, you can build a lot of traffic to your blog. When people show up to your blog, they can see your ads. When they click on your ads, you can make money when they buy something. In fact, if you run Google Adsense, you can make money just when people click on your ads.