There are multiple situations where we must consider outsourcing the content we post on niche sites. It could be the fact that we don’t have the time to do it, the ability, and also the fact that we don’t like it.
I understand that when we’re starting out, we might not have the funds to outsource the content. But now we’re talking about the possibility of it when we have the funds to do it.
Why you should outsource content
Like I said before, there are multiple reasons to consider outsourcing the content. Maybe you need more time to do other important work that is needed for your niche site, like researching keywords or optimizing the website.
Or maybe you feel that you don’t like writing that much. It’s nothing wrong with it, writing is not a passion for everybody. And since it’s not your passion, you wouldn’t want to spend time doing it, when you could do things that you like more and be more productive at them.
Yes, enjoying something makes us more productive at doing it. That’s why this is the rule that is mentioned in all success guides. Doing it because we have to is different. Forcing ourselves to do it, when we don’t like it, it’s dreadful.
Another reason for outsourcing is scalability. When you’re writing by yourself, there’s a limit to how much content you can put out there. Launching a single niche site can take weeks and even months.
But when you hire someone to write the content for you, you can have a niche site done quickly, or even multiple niche sites launched at once. The limit is only within your budget.
When you should outsource
You should outsource when you have at least some experience with content writing. When you’re hiring someone else, you need to be able to see the difference between a good text and a bad one.
Only by working and sweating at a piece of article yourself, can give you the insight of making the difference between text that sells and text that flops.
Therefore, you need to have some experience with content writing before outsourcing your content. The next step would be to have enough money to do it.
What I mean by this is simply don’t risk too much money on it. If 500$ is all you have, don’t invest it all on content. Invest only a fraction of it, and keep some for other important things as well.
You should also outsource when you want to grow and expand your business. Content is king and forever will be. Good content will increase your cash flow even on existing niche sites.
When you want to progress and you want to increase your business, invest in high-quality content.
Top places to outsource content
There are a couple of places where you can outsource your content, and we’ll cover the most important categories.
First, you have the marketplace, where you hire freelancers on a specific platform, and then you have content mills, where you hire a company to provide the content for you.
Marketplaces to hire content writers
Upwork is one of the biggest and most popular freelancing platforms. It was currently known as Elance-oDesk, and you can use it to find freelancers for your projects.
You simply post a project you have, with the details of everything you need, and freelancers will send you proposals. You can hire them by the hour or project based.
You can also search for a freelancer that you like and ask for an offer directly.
Freelancer is another freelancing platform that works in the same way Upwork does. You post your project and get bids from freelancers who are willing to do it for you.
It works on the same hourly or project base pricing, and you can contact them directly as well.
Fiverr started out as a platform that had freelancers willing to do small jobs for $5. Nowadays, this platform has grown to host professional freelancers that can charge up to thousands of dollars.
While there is a possibility to post a job and receive bids from freelancers, the main aim of this platform is to buy from freelancers directly. You navigate through hundreds of professionals in the category of service you need, and you can buy directly from the ones that attract you the most.
It’s like going into a shop with freelancers at the display. The prices are easily presented based on the number of words you want to order, and you see clear information regarding what you receive and how soon.
You simply order, give your instructions, and then wait for the delivery time. As simple as that.
They also have great filtering methods that allow you to find the most suitable freelancer for your project.
Peopleperhour is a UK based freelancing platform that is mostly based on posting your job and receiving offers, like Upwork and Freelancer.
Freelancers can also post hourlies, which are similar to Fiverr gigs, and they describe a service they can do for a set amount of money. You can also find writers you like and invite them to post offers on your job.
Advantages of marketplace
There are certain advantages of using the marketplace, and we’re going to discuss them here. First, you have the certainty of seeing other people’s reviews.
Most freelancing platforms ensure a transparent review system to make sure that only top-quality freelancers stay in the game.
And you also have the safety of your money. Most platforms have safety measures that ensure you get what you paid for. You get your money back if the freelancer doesn’t provide the work they promised.
You also have an abundance of freelancers to choose from. Even if we talk about content writing alone, you can choose people that have a specific style and that have experience in your topic, if you want.
Once you find a writer that is suitable for your needs and is very high-quality, you can keep working with that person in your future projects as well.
Disadvantages of marketplace
While the freelancing platforms try to create a safe place to purchase services from freelancers, they are not perfect. Low-quality content still happens and you might end up paying for something that is not that much worth it.
You have to test the freelancers you want to hire for big projects before ordering something big. You want to see their quality and make sure that it fills your requirements.
A professional freelancer wouldn’t mind starting with a smaller project before going big. You can call it a paid test run.
Another disadvantage of the marketplace is the underpayment and overworking of freelancers. While you might not know it, these freelancing platforms retain up to 20% of the earnings from professionals working there.
That means if you pay $1000 a freelancer, they only get $800, and that is a big cut. This means two things: high-quality content is more expensive, and those that work for cheap are very overworked.
High-quality content is expensive, and to work on these platforms, really good writers need to increase their prices so they are not affected by the 20% cut.
Don’t be seduced into buying cheap services, because you will get content that is good only to throw away. And most of these platforms don’t offer refunds based on quality, they all tell you to leave reviews. But a review won’t give you the money back or the time wasted back.
Cheap content comes from article spinners and automated software, and that means the article you get this way will plummet your niche site into the bottom of Google ranks. The new algorithm from Google can detect the quality of the content you have on.
Content mills are websites that you can use to buy content from. These companies do all the hiring and all the training they need, and you don’t have to worry about finding a freelancer.
You simply pay for your article, give the instruction, and wait for the order to be done.
Iwriter is a very popular content mill website that offers content for sale. You can choose different types of prices based on the quality you are looking for.
They have Standard, Premium, Elite and Elite Plus categories. For articles, a Standard 1000 words article costs $8.25, while an Elite Plus 1000 words article is $72. The difference lies in the quality of the writers.
HireWriters is another website that provides content on different prices. The categories are called here Beginner, General, Skilled and Expert.
A 700-1000 words article from a Beginner is $6.15, while from an Expert is $25.40.
Textbroker is a content mill website that offers written content with different types of quality. You can buy content with two stars, up to five stars.
A 1000 word article at 2 stars is $15.40, while one that is written at the 5 star quality is $72.40. On their website is mentioned that the two-star quality can have spelling and punctuation errors.
WriterAccess is a content mill that is different from the others. The difference here is that you need a membership to access the pool of writers they have. The basic membership costs $39 per month or $399 per year.
After you access the writers, you can get content from 4 cents per word to up to 10 cents per word, at the basic package. It all depends on the quality you select.
That means a good article of 1000 words can cost up to $100.
Advantages of content mill
Content mills are great if you want to buy content right away. You don’t need to worry about finding good writers or stuff like that.
You just select the quality you want, the number of words, give the instructions and pay.
They are also very fast at delivering, as these companies work with a lot of writers that can take your project at any time.
When you pay for quality, they guarantee that they give you the best of the best. Writers that work for content mills go through a lot of processes before they can go higher in price.
Disadvantages of content mill
One of the major drawbacks that you get with content mills is the inconsistency in quality. While they guarantee to give you the quality you paid for, that doesn’t mean you will always get it.
Even more, if you order a bunch of articles, you might have multiple people writing your stuff. That means there will be an inconsistency in tonality and how they write. You never know because you never meet the writers.
And talking about being underpaid, freelancing platforms have nothing compared with content mills. Content mills are notorious for underpaying the writers while they take the major cut out of it.
At least this is true for lower levels of quality.
While you might think that this is not your concern, a writer that is underpaid and not respected enough for their work might not be at their best shape for writing high-quality content.
Benefits and drawbacks of writing on your own
When you write on your own, you put a lot of passion in what you do. You love it, and you study it intensively. That means you will get a piece of content that is amazing.
The downside is that it takes a lot of time to do it. If you focus only on writing, who’s going to do all the other important things? When we talk about niche websites, there are so many things that we need to do that is hard to imagine doing everything and writing at the same time.
When you want to scale things up and launch a lot of niche websites, writing on your own is not something viable. Unless you want to wait a long time to finish all the content.
Another drawback from writing the content yourself is that your text might not have the level of attraction it needs.
There are certain rules and there is a level of experience needed to write a text that converts. That's why copywriting is a job that is highly paid and in demand all the time.
Benefits and drawbacks of outsourcing content
Outsourcing content is great when you find a good writer. No matter if you found them on a freelancing platform or on their website (because a lot of professional writers has taken matters into their own hands), you’ll have somebody to do the writing for you, while you do other important stuff.
The hardships come until you find a great place to outsource your work. You might run into some scams, some people that are not good at what they do, and even text that is created with software.
So, it does require a lot of test runs and a lot of researching online, to find which way is reliable. But once you find a good writer or a good company, you can be sure that you can multiply your business with amazing content.
Writing content is an important deal, but not everyone has the time, the skills or the mood to create amazing pieces of text. That’s when outsourcing comes into play.
If you go on the platforms mentioned in this article, you’ll find a lot of writers for you to choose from. My advice is to start small and test run the company or the writer you are hiring.
If the results are good, you can start ordering something bigger. But don’t expect to find the best without trying them, even if they have the best reviews.
Finding a good writer is like finding a good barber. Sure, there is a professionalism that they need to have to be good, but they also need to fit you personally.
Once you find a good writer or a good company, you can start to develop bigger projects by ordering big amounts of content.
Try to stay away from cheap content, because it can bring a lot of troubles to your website. Besides not converting, low-quality content will get noticed by Google and they will derank you.
In the content writing business, you get what you pay for. But the ROI of a high-quality article that is written by a professional will be amazing in the long-term.
Edward Larson says
“Very good article helping in decision for my needs. Well covered and informative