When it comes about the products we’re promoting, there is one clear thing. We can’t buy all the products to test them.
That means we need to find better ways to write content about products that we know nothing about. And in this article, I’m going to show you simple steps to do that.
Luckily, everything has already been tested before, and the content from that testing is somewhere on the internet. We just need to learn how to scout for it.
Every method that is presented here is proved and tested to give you the information you need to write awesome content about products without having to buy them.
Table of Contents
How to write about a product without using it
1. Watch Youtube videos
Youtube is a great medium for creators to showcase anything they want. It’s a place where you can find videos about cats doing silly things or about how to play the piano.
One very popular format is reviewing. Some people have channels where they review products, so they can help their audience have a better feeling about a product before buying it.
People love to see these kinds of videos because product advertisement is not always sincere about the quality and usability of what they sell. Seeing real people that review the product you want to buy gives you insight that can be helpful, in case the product is not what you need.
These videos are also great for learning things about the products you want to write about. If you watch enough videos about it, you can get as much information as you would have if you bought it.
It’s a simple and easy way to get useful information that you can use in your writings.
2. Read Amazon reviews
Amazon reviews are also a great way to find things about the products you want to advertise on your niche site. There you find real opinions from people that used the product, and most of the times, these opinions are honest and reliable.
You’ll find the advantages that the product has, how easy it’s to use, but also what disadvantages it has. Disadvantages that are not displayed anywhere on their sales pages can be found on Amazon reviews.
Honesty is a very important factor for the success of a niche site; that’s why you need to get unbiased opinions about that product. If the product is good, the majority of reviews will be positive. If not, well, the marketplace has spoken.
One important thing to be mentioned here is the fact that you should not take the reviews from Amazon and use them like that. That is not a very good thing for your niche site’ SEO.
It’s better to rewrite the reviews using your own words, and this way, you’ll provide valuable original information that’s used by search engines to rank your website.
3. Visit product brand site
Product brand sites are filled with a lot of good information about the product, like how it can be used and what do you need to use it, and some even have videos that present it even better. These companies know what their audience needs to know about their product before purchasing.
There is a lot of investment done in marketing these products, so you want to dig in all the content they have. This can also include instruction manuals and instructional videos.
Most people don’t go through these things simply because there’s too much information. But in this case, too much information is a good thing.
After all, nobody knows more about a product than the ones that created it. Just by going through the information brand sites provide, you can learn a lot about the product you are about to promote, thus making your article possible.
4. Read authority sites articles in your niche
Authority sites are big websites that created a big community around a topic. They are built in time, and they have a reputation for providing quality content.
Because of these reasons, articles that are on authority sites tend to have a lot of work behind them, and they are very accurate. These websites care about their reputation, and they wouldn’t create lazy content just to make a sale.
You can find reviews about products on authority sites that provide a lot of value and insights about that product.
5. Read articles from competitors
Your competitors have already done the work you’re trying to do. Reading their articles about the product you’re about to promote is a great way to find more information about it.
While niche websites might be a good source of information, there are also cases where those that create niche website don’t have that much knowledge about what they write.
Contrary to authority sites, webmasters that have niche sites might not care that much about the site’s reputation.
That means you have to be really careful when you research information on niche websites. If you find a lot of articles that are not good, that’s an advantage for you.
You can create much better articles and put yourself on a rank that would be hard to top.
6. Visit related forums, groups, QA sites
People will always gather online to talk about the things they like and the problems they have. That’s why it’s a good idea to research user-generated communities about the product you want to review.
In most cases, you’ll find very detailed opinions about that product, what are the advantages of using it, and also what’s the disadvantages. These communities have no filter when it comes to the opinions they share. Therefore you’ll find mostly honest reviews.
While there is also negativity on the internet and there are people that hate everything, keep in mind that good products generate mostly good reviews. If what you are trying to sell is good, people won’t shy away from sharing that with the world.
Research forums about your product, Facebook groups, Reddit, Quora, and Yahoo Answers. You should find a lot of great reviews that will help you gather a lot of information about it.
7. Now try to write as an expert
You have now gathered a lot of information about the product you want to promote. Now is the time to start writing as an expert.
An expert is someone that knows a lot about a product or activity. By doing a lot of research, you have all the tools to write like one.
Trust your instinct and present the product like you know the best of it. After doing the steps mentioned above, you clearly know what is to know about it.
While you want to be informed and confident about the product you describe, keep in mind to write only about the things that your audience need. This is a major mistake that a lot of experts make.
For example, people that have a lot of knowledge about copywriting tend to write their content like there are only copywriters reading it. Using complicated text and technical terms is an easy way to make your audience confused.
This is another reason people don’t like to read instruction manuals: they are too technical. Reviews made about products need to be written simply so that anyone can understand them. You write for your audience so that they can find valuable information about that product. You don’t write to look smart.
8. Show them facts and data
When you write, keep in mind to present facts and data as well, to support your claims. While having strong opinions is a good thing, you need to provide clear evidence to support your claims.
After all, transparency builds trust, and if people that visit your niche site trust you, they’ll be much more likely to turn into clients. Some people don’t care that much about facts and data, but it’s still a good thing to have them.
Having strong evidence for your claims show that you have done your homework and that you only say things that you’re confident about. That is the difference between a professional and an amateur.
The amateur says things without checking the information, thinking that their particular case and story must be an example of how things are. A professional knows that claims should be tested and verified, and only those that can be proved with facts and clear data should be presented.
9. Write downsides, upsides, and top features as well
Honest reviews about products should include all the details about it. You want to include advantages, disadvantages, and everything in between.
You might think that is a very bad way to sell, but that’s not true.
You see, every product in the world has advantages and disadvantages. Bad products simply have disadvantages that are too big compared with the advantages they bring. But there’s nothing out there flawless.
If you want something cheap, you’re willing to give up quality. If you want quality, you’re willing to pay extra. If you want a fast car, you must give up size and safety when driving. If you want a car that is safe and big, you must give up speed.
We can say everything comes at a cost, and people know it. No one that is looking to buy something isn’t going to believe a review that only states the upsides. It looks fake and made only to sell.
Think about the fact that we live in a society where we’re bombarded with ads. We see ads when we take the bus, when we see a movie and when we scroll through Instagram. Ads are everywhere!
It has even been proved that people are starting to ignore ads automatically. That means we shut down any interest when we see something that is created for the sole purpose of selling us something.
An honest review includes everything that the product has to offer. If you show the good with the bad, you’ll create trust in your audience, and that’ll give you much more success in what you do.
To make sure you don’t miss the cons of your product, check the 1-star reviews that it has on Amazon. If people are complaining about something, they might do it for a reason.
And that doesn’t mean that the product is not good; it simply means that the product is meant for people that are ok with that disadvantage.
Writing about a product you know nothing about is not difficult and it can be done with the help of our lovely internet. We have all the tools available out there to learn everything we need to learn about something.
Reviews are no longer possible only for people that purchase that product. We can find the information that other people created regarding that product and use it for our niche site.
Use all the steps provided in this article, and you’ll have all the information you need to write a very awesome article about the product or service you want to promote.